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What your CPA number is not telling you

Cost per acquisition is the most quoted metric in paid media and one of the least useful on its own. Here is what to look at beside it.

Most underperforming accounts are not a bidding problem or a creative problem. They are a measurement problem that was never fixed at the start.

Next step

A 30-minute call, no deck. Bring your accounts and your numbers, and you will leave knowing what we would change first.